On Page SEO
Without any uncertainties, On Page SEO is an integral part of digital marketing services. SEO stands for search engine optimization and desperately need of present time. If you want to beat your competitors, you should go with SEO techniques which is the perfect solution to survive in the fast-moving market. In search engines, every SEO tactic is paying deep attention to ranking as high as imaginable.
That is the biggest reason behind it, every entrepreneur tries to design and develop a site that Google’s surreptitious algorithm will love. That is fundamentally what search engine optimization (SEO) is about. But, it isn’t an easy job to perform SEO task, you need expert and professional SEO resources who handle your all glitches and queries without any misperception.
What is SEO Key Factors?
SEO, the integral part of digital marketing also consists of different yet valuable factors. The factors of SEO Perth can be divided into 2 main categories for Google’s algorithm which will determine the ranking of your site in search engines. These two key categories are,
- On-page factors
- Off-page factors
Both factors are vital to the success of a search engine optimization campaign, but they are on entirely dissimilar sides of the barrier when it comes to enhancing your search engine rankings in Google, Bing, etc. To recognize the difference between the on-page and off-page, you have to understand how search engine algorithms work at a basic level. These two major buckets that search engines like Google look at when estimating your website compared to other websites on the web.
- On-Page SEO
It looks at what your website or your landing page is about.
- Off-page SEO
It looks at how authoritative and widespread your website is.
Put modestly, what your website ranking for is essentially determined by on-page SEO factors, whereas how high you rank in the search engine’s top page is fundamentally determined by off-page SEO factors.
But, firstly we will describe the On-Page SEO factor here like what is on-page SEO, why it is important for your site, what includes in it, how long it takes and many more questions that come in our mind when we consider SEO services for our brand or business. Take a look below and find the authentic information related to on-page SEO.
What is on-page SEO?
It is also known as on-site SEO. On-page SEO all factors relate to your developed website. Basically, it is an activity of optimizing different phases of your fully designed and developed site that has a strong impact on your site ranking in search engines. The elements which include in on-page SEO,
- Technical set-up
- The quality of your code
- The textual and visual content
- User-friendliness of your site
- UI and UX design
It is a valuable thing that you have control over and can modify on your own site. These above-mentioned points make on-page SEO more effective.
What key factors include in on-page SEO?
No doubt, everything consists of different factors that make them powerful and impactful. Similarly, on-page SEO services in Perth have consisted of different yet integral elements. You can get these all services at Perth Web Media without any hassle. We offer advanced on-page SEO techniques because we have a team of professional people. Here are the biggest factors of on-page SEO included.
- Title Tags
- Headings (H1, H2, H3)
- URL structure
- Alt text for images
- Fast-loading pages, or page load speed
- Page fresh content
- Internal Linking
What is title tags in on page SEO?
Find your targeted or related keywords and put these keywords in the title tag of each page on your website. Always go with eye-catchy titles that attract the target audience and there are several best practices that go into writing an effectual title tag.
What is headings (H1, H2, H3) in on-page SEO?
On the website page, headings are normally the largest words. This is the biggest reason why Google algorithm gives them slightly more consideration than your other page copy. You should also use your targeted keywords in your website’s content headings but make sure you precisely replicate your page content. You must use H1, H2, and H3 in your content.
What is the URL structure in on-page SEO?
If possible, then put your targeted keywords into your URLs. But, don’t change the previous URLs because they may have keywords in them already. As well as first redirect your old URLs to your new ones and then change your old URLs. You need a professional for this purpose.
What is alt text for images in on-page SEO?
Any CMS which allows you to add something known as alt text to all images on your site. This is hidden text and doesn’t visible to users. Alt-text is actually used by screen reader software to assist blind internet users to recognize the content of your imageries.
What is page load speed in on-page SEO?
To provide the best UX (user experience), Google needs to assist its users to find what they are in search of as hurriedly as possible. That is why boosting up your web pages to load faster supports your website rank higher on Google’s top page.
What is page content in on-page SEO?
The content that you are uploading on your site must be useful or beneficial to people. You should provide authentic and specific information that users are looking for. You should always use easy to read, easy to understand and SEO-friendly content. Google has numerous means to measure if your web copy is valuable because Google likes fresh and unique content.
What is Internal linking in on-page SEO?
Internal linking to other pages on your site is helpful for users as well as it attracts the search engines. You can use the home page link to about us page and services page link in other pages. Internal linking makes the on-page SEO optimization more effective in Google results.